Paul Pilzer's Alchemic Economics And How His Teachings Give Credibility And Support To Both The SDI Industry and LETS
by Tom J. Kennedy

Paul Zane Pilzer writes about alchemic economics - a new way of economic thinking which will be essential for success in the 21st Century. He presents persuasive arguments to show that wealth can no longer be produced simply by controlling resources which has been commonly done for most of this 20th Century. He offers evidence that demonstrates how the magic of technology already is virtually eliminating any former perceptions of "scarcity" as applied to natural resources.
In his book Paul Zane Pilzer points out that while it is true that Rockefeller and Carnegie got rich by effectively controlling the existing markets of oil and steel respectively the new economic alchemists are generating personal fortunes by inventing and distributing innovative products and services which have not formerly existed. He cites the 1980's examples of Ross Perot, Fred Smith and the late Sam Walton each of whom acquired considerable wealth by creating a market and filling it. Ross Perot offered consumers quality data processing, Fred Smith figured out a way to move parcels around very efficiently and Sam Walton created the automated distribution technology.

These entrepreneurs quickly became multi-millionaires because of their business savvy. He also cites Amway - the pioneer in the Self Directed Incomes (SDI) industry, otherwise known as multi-level marketing or network marketing - as a worthy example of effective, low cost distribution of exclusive and brand name products to multiple millions of retail and/or wholesale customers all around the world. The Amway Corporation is fast approaching the remarkable goal of $10 billion in annual sales.
Paul Zane Pilzer further explains how the new economic alchemists are creating and will continue to create growing consumer markets by simply providing newer, better and ultimately necessary technology as they focus on the discriminating consumers' constant shifts from quantity demand to quality demand for selected products and/or services which formerly did not exist.
Paul Zane Pilzer has researched the work of ancient alchemists extensively and found that they simply sought to discover the secret of turning base metals into gold. In summary, the ancient alchemists wanted to create value where it did not exist previously. He explains that the ancient alchemists sincerely believed that if they could turn base metals into gold they could create unlimited prosperity for all of God's children on planet earth. In his analyses the writings of the ancient alchemists he finds that their definition of prosperity included not only material wealth but also optimal health, eternal life and spiritual fulfillment.
Paul Zane Pilzer points out that if the ancient alchemists has succeeded in fabricating gold, then gold would have become worthless and their genuine efforts would have been for naught. Yet, it is through their dedicated attempts to make gold that the foundation was laid for modern science which is now capable of  accomplishing exactly what the ancient alchemists hoped to achieve - the ability to create value and obtain unlimited wealth for everyone.

In God Wants You To Be Rich Paul Zane Pilzer defines economic alchemy as the study of how to efficiently employ and distribute unlimited resources or wealth primarily through the advancement and application of technology. In the alchemic world of new economics, entrepreneurs will focus on networking a new idea that continually expands so that all can overcome the economic barriers which were common in yesterday's world.

In Unlimited Wealth he outlines and shows how to apply the six crucial principles of alchemic economic thinking. Paul Zane Pilzer seeks to shift our traditional economic thinking from an outdated teaching of "victim scarcity" to a modern high-tech teaching of "self-created abundance."

After reading Paul Pilzer's books I realize that he is absolutely correct in his view that as we approach the 21st Century we are achieving the unique ability to create value and offer unlimited prosperity to everyone through a very common and powerful, yet highly underestimated and underused force in our modern lives - the magic of computer technology (hardware and software). Though this industry is fast approaching almost $200 billion in annual sales and growing steadily it is just beginning to create its niche in this new Information Age. It is the ease of computer technology that is enabling both the barter and trading industry and the interactive distribution industry to grow and expand at unprecedented rates.
I highly recommend reading Paul Zane Pilzer's books to facilitate a better understanding the history of economic alchemy and its ongoing evolution. His thoughtful revelations about economic alchemy are definitely supporting the theories of those alternative economic thinkers who have a goal to create "Peace and Plenty By 2020" right here on planet earth. When the element of facilitating barter and trade using the model of the LETS (Local Employment Trading System) interest-free banking software is added to his economic alchemy equation and twinned with the concept of "interactive distribution through wholesale networks" which is now very common in the SDI industry all the ingredients are present to replace "economic scarcity" with "economic abundance" early in the 21st Century.
Paul Zane Pilzer teaches that traditional business practices based on outdated economic concepts will be abandoned in favour of creating new habits and behaviours whereby we can individually and collectively reap the abundant benefits of the new economic alchemy. I believe that barter and interactive distribution through consumer networks are two such new concepts which require learning new habits and behaviours and both of these concepts are now becoming increasingly popular.
Whereas it once made economic sense to leave one's local community and drive or take a bus for many kilometers or miles to shop with cash (interest-bearing dollars) at giant corporate retail stores it now makes economic sense to become a home-based entrepreneur, offer selected products and/or services for sale, and buy those unique and common products and/or services which are offered from home-based businesses by other family members, work colleagues, friends and neighbours etc. It is also possible to offer to buy and/or sell these products and/or services in local communities for a portion of cash (interest-bearing currency - created by banks) and a portion of barter credits (interest-free currency - created by barter members). Some products and/or services are being exchanged for 100% barter credits and this will increase as the barter databases expand with a wider range of choices.
This new shopping strategy was not technologically feasible until the LETS (Local Employment Trading System) software was developed  in the early 1980's and until innovative technologies have improved the concept of network distribution from people's homes so that it is now ready for wider acceptance and respectability as a worthy marketing alternative. Though the fast growing SDI (Self Directed Incomes) industry was created in the 1950's and is also known as network marketing or multi-level marketing it is a remarkable sales industry that is either unknown or misunderstood by 95% of the public.
Traditional economic theory definitely did not fit the high-tech economic world of barter and electronic currency exchange and the new network distribution of products and/or services to worldwide networks of wholesale and retail consumers. The orthodox, low-tech economic system of  purchasing and selling with interest-bearing cash (also cheques and credit cards) fosters abundance for the financial elite and scarcity for the masses by its very nature while the innovative, high-tech economic system of barter, trade and exchange with interest-free barter credits fosters abundance for everyone.

It is my observation that as the concepts of interactive distribution and LETS continue to expand in local communities and globally we will all become economic alchemists of abundance instead of resigning ourselves to accepting our lowly role of economic slaves to a flawed economic system that breeds scarcity. We will foster and create interest-free economics and abundance by promoting the SDI industry and LETS - the perfect model of an interest-free banking system to every local community on planet earth.

We will continue to mature as economic alchemists and shift from an imperfect, poor quality interest-bearing banking system to a perfect, high quality interest-free banking system and Paul Zane Pilzer's keen alchemic economic analysis facilitates the mission of those geniuses who have been responsible for creating and promoting the LETS software and the concept of interactive distribution through networks distribution of products and/or services.
Over the next ten to twenty years we will transform our costly habit of purchasing products and/or services from giant corporate retail stores. Instead, we will learn to find sources of unique and quality products for personal use either from entrepreneurs in our local communities or from home based enterprises whose source of supply will be the leading network distribution companies  Then, we will seek to barter, trade and exchange our surpluses products and/or services within our local databases and our linked global databases of enlightened economic alchemists who will simply multiply and duplicate our individual and collective efforts.
Actively networking, bartering, trading and exchanging in our respective local communities will build every local community far off and nearby. Eventually, this simple recipe of local barter will extend to national barter, and on to international barter. All along the way we will build firm solidarity with our families, friends and neighbours as well as our more distant brothers and sisters - all of whom will become astute economic alchemists.

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Paul Zane Pilzer Interviewed By John Milton Fogg (Network Marketing Lifestyles Magazine, September 2001)